You know how strong the scent of smoke is? And how it seems to linger in the air seemingly forever? Well this permanent scent surprisingly turned out to be an asset in most U.K. pubs, masking the stink of much worse odors, like stale beer, food, sweat and even deadly dreaded Body odours! After the introduction of the smoking ban in the U.K., the stench of beer and sweat was no longer masked by smoke, and the pubs and bars had to come up with a way to mask it.
Pub owners have begun pumping fragrances like leather, (“Evening mademoiselle, veelcome to our luxuuurious pub, might I interest you in a 달토셔츠룸 delectable tequila shot?”) fresh cut grass, and ocean breeze into their bars. What a treat it would be to enjoy a gin & tonic and simultaneously realize you have forgotten to mow the lawn. Though I suppose anything is better than beer with a splash of body odour!
A recent study that was conducted in cooperation with Delft University of Technology, in Holland has shown the positive effects of specific scents on consumption in pubs. It showed a revenue increase up to twenty percent when a orange scent was diffused. At the same time, you get rid of eventual annoying smells. And your pub or bar will differentiate from the large offer of other pubs and bars.
Visitors also rated the evening as better in a scented environment. They feel more cheerful when scents are diffused. This phenomenon apparently increases the time of stay and simultaneously reduces their subjective perception of the time spent in the environment, hence translating into a bigger consumption. More dancing activity is also noticed among the visitors of bars and pubs. More action results, most of the time, in higher consumption.
Scenting is highly effective in environments where other sensory triggers, such as the use of light, sound and luxurious surroundings combine to create a desired mood. By stimulating that important but underestimated sense of smell we can stimulate the other senses. With lights, music, drinks and climate control we can create a full multi sensory atmosphere. The sense of smell has been the missing link until today. Stimulating the sense of smell is became the new standard. With the suitable diffusion machines, scents are very appropriate to use. By this process we create ambiance and effects that we won’t be able to realize in any other way. So by making these available in bars and pubs the purpose of scent marketing is partially confirmed.
Create a noticeable scent that creates a memorable mood and unforgettable ambiance is the importance of scent marketing. International brands and businesses are taking part in the fragrance industry by creating and diffusing signature scents to enhance their brand, indulge the senses, engage emotions and delight the customer. Clients who choose to deliver a total sensory experience range from Asia to America.